Believe it or not, but the quality of printing directly influences the doctor’s recommendation for the particular medicine. Printing quality of any pharma package conveys its standard and its level of being competitive in the market. At times, it is so influential that doctors even reject a product just because it fails to impress them at a first glance.
Since products belonging to pharma domain involve public health, it becomes a core responsibility of doctors to choose the best medicine. Package with printed text if not readable or have improper format of information will to be able to transmit required information about the product, putting a big question on its effectiveness and affecting directly on its sale. So, somewhere pharmaceutical printing is not just accountable for the information transmission but also has a major share is building market strategies.
Although, the effectiveness of any medicine always sits at the priority level for doctor while recommendation, but the quality of printing also holds the importance to a significant extend, especially if it is newly launched medicine product. However, concern for printing quality is associated with both the existing and new medicine brands. Reason, that whereas new companies have to emphasize highly on building their reputation among medical practitioners and grab prime market position, existing brands have to maintain their name to compete with their rivals by providing quality in every means, even it is printing. The quality of pharmaceutical printing is highly important for any pharma product because if it fails to strike the consent of doctors, it is really hard for medical brands to exist in the market.
“We are very particular about the quality of our products and its presentation. Grand Prints have managed to please us not just with high quality printing services, but also with timely dispatch of consignments.”
Mr. Ashok Windlas
Managing Director, Windlas Biotech Pvt. Ltd