Significance of Pharma Printing and its challenges

If you are into manufacturing of goods, you must be aware that how important it is to have a quality printing on product packaging. A good packaging with clear and legible texts is a signature of quality product. Certainly, printing is a major aspect for the commercialization of goods, especially for pharmaceutical products. Pharma products, like life saving drugs specify its composition of ingredients used. These data must be legible and clear enough to be easily read by the physicians or customers.

Considering the significance of printing quality, various related industries have come up with latest technology. However, printing for medical items is bit different from other products in terms of their prominence to the society. The texts and other informatory images to be printed on the carton require extensive proof reading and ability to meat industry standards.

Where quality of the printing matters significantly to the pharma packaging, there are also other requirements that have to be fulfilled by related companies. Many drug companies are very specific about their demands. For an instance, European drug manufacturers and suppliers seek Braille embossment for their packaging. Braille embossing is mandatory for medical product packages in Europe, which in turn increases pressure on printing companies in India who are seeking business from overseas clients.

Safety and security while printing and packaging are other essential aspects, which cannot be neglected if you are following industry standards. Product manufacturers and suppliers are stiffer in this regard as any carelessness may put their recognition in risk. Indeed, pharma printing is different from others and owns several challenges for printing companies.

ashok-windlass

“We are very particular about the quality of our products and its presentation. Grand Prints have managed to please us not just with high quality printing services, but also with timely dispatch of consignments.”

Mr. Ashok Windlas

Managing Director, Windlas Biotech Pvt. Ltd